Vintage Winchester Porcelain Fishing Tackle Rods Reels Lure Service Gas Sign

  
This is a vintage Winchester Fishing Tackle 11 3/4 porcelain fishing lures & tackle sign. This is the graphic of the fish hooking into a Winchester lure. At the top it has Winchester lettering and below it says "Don't risk losing fish with inferior tackle".

At the bottom it has large FISHING TACKLE lettering.